Which is a problem, because feature matrices suck. A feature matrix says: “Here is what everyone else is doing. To be competitive you must do the same.” Where’s the differentiation? Where’s the innovation in doing exactly what everyone else does, ticking the boxes, shaving off one or two points in each row so you get the green tick?
i dream of pigeons
This is the personal weblog of Vincent van Wylick, author at foodandretail.blogspot.com and techiteasy.org. Part diary, part collection-basket for cool-stuff-web, really no idea at the moment.
January 22, 2008